Beating a dead horse

BURN THE HORSE
It's probably beating a dead horse at this point, but the timing of the Sun Belt Conference's scheduling and attendance announcement sure comes at a curious time.
This is something that has been in the works since early summer. But the conference office waited to announce it until about two weeks before signing day.
The conference office could have just put out: Hey recruits, our schools play bad schedules and have bad attendance. You can be sure other schools in other conferences are hammering Sun Belt Conference recruits with this right now.